Astral Media Outdoor will increase efficiencies with an enterprise solution from Datex

Released on: April 4, 2008, 8:10 am

Press Release Author: Datex International

Industry: Software

Press Release Summary: Astral Media is set to improve efficiencies with an
enterprise solution from Datex International providing them with real-time
information.

Press Release Body: Montreal, Canada (April 1st, 2008) - Datex International
announces that Astral Media Outdoor, L.P. (AMO) has selected Datex to implement an
enterprise solution that includes OutField, a Field Service Management System for
OOH, and FootPrint IMS, a real-time Inventory Management System. This solution will
manage all of AMO's field service operations along with their supplies inventory
providing them with real-time information and increased visibility.

Astral Media Outdoor is one of Canada\'s leading outdoor advertising companies. With
an unparalleled outdoor network, AMO offers customers close to 8,000 advertising
faces in Quebec\'s and Ontario\'s key markets. In addition, they offer proven static
and electronic advertising solutions at Montreal, Quebec City and Calgary airports.
Each year, new advertising formats are added to their range of products in order to
better respond to their client\'s need for innovation, impact and results. In 2007,
Astral Media Outdoor became Toronto's official and exclusive supplier of nearly
27,000 pieces of street furniture positioning the company as the street advertising
leader in the Heart of Toronto.

Looking to increase the efficiency of the company in the upcoming years, AMO
selected Datex to implement OutField and FootPrint IMS as an enterprise solution
able to manage their work orders and inventory. "We looked for a mobile solution in
order to be more efficient, keep track of the activities that impact our business,
and obtain more specific and standard details entered in our database" commented
Jean-Guy Viau, Traffic and Charting Manager.

OutField is a Mobile Field Service Management Solution designed for companies in the
OOH Industry requiring field dispatching for posting, maintenance or repair
services. The system is based on the used of handhelds for field technicians
providing real-time information on the completion of work orders, postings, supplies
used, repair services, image capture and any other kind of information needed on the
field. FootPrint IMS is an inventory management system designed to provide
real-time reporting of the inventory location, status and quantity, as well as
maximize the space in the warehouse, increasing the overall visibility and
efficiency of the operations. Through the use of handhelds and barcoding equipment,
the system increases efficiencies and productivity capturing information during
receiving, putaway, picking and shipping of materials and products.

Astral Media Outdoor implementation will begin with a focus on bus shelters and
other types of street furniture in the Toronto and Ontario area, followed by similar
implementations in other markets and with other types of media. With the
implementation of Datex solution, the company plans to improve their average posting
time of 24 hours, maintain control of the posters and keep the company informed of
clients' posters by managing inventory, reinforce security by eliminating some of
their outsourced tasks, and create, maintain and manage hardware equipment
maintenance. "We chose Datex because of the tools they have developed for the
Outdoor Industry as well as their ability to connect their solutions with our
current charting application" said Jean-Guy.

"We are really excited to include Astral Media Outdoor to the Datex family. Astral
is a highly recognized outdoor media company in the Canadian market. They are the
first company to combine our Field Service and Inventory Management into one
solution which will provide them with real time information on the field and in the
warehouse. The flexibility and scalability of our systems will provide them with
the technology necessary to cover all of their current and future requirements as
the company continues to grow" explained Andy Armanious, Director of Product
Development for Datex.


About Datex International (www.datexcorp.com) - Datex International is a leading
developer of software solutions designed to automate and streamline your operations
while emphasizing mobility and eliminating paper. Our focus is to provide companies
with means to increase efficiency, productivity, visibility, and mobility using the
latest technology and practices. Datex provides turnkey solutions that include
software, hardware and professional services. Our company guides you through the
entire process including analyzing your operations, developing an improvement plan,
implementing your software and hardware, providing complete training, and
maintaining and supporting your solution to insure your company's continued success.


Web Site: http://www.datexcorp.com

Contact Details: Andres Gonzalez
10300 49th Street
Clearwater FL, 33762
1-800-933-2839

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